SU:M37 Fleur Regenerative Serum 50ml

This product is best suited for targeted serum step, daily skincare routines, layering before moisturizer, giving customers a clear idea of when and why to use it. Its ingredient direction, shade story or product format makes it easy to place within a morning, evening or targeted beauty routine.

The overall experience is built around comfort, finish and daily usability. It helps shoppers understand the product’s feel or beauty result, the best application moment and the kind of routine it completes.

• Finish: hydrated, balanced and healthy-looking skin with eye styling, grape tone, lens diameter.
• Care, colour or routine focus: eye styling, grape tone, lens diameter, barrier comfort.
• Routine role: serum step in a Korean beauty routine.
• Best use moment: targeted serum step, daily skincare routines.

• Concentrated texture for targeted skincare routines.
• Layers after toner and before moisturizer.
• Designed to absorb without a heavy finish.
• Supports consistent daily care.

• Designed around eye styling, grape tone, lens diameter for a clear product purpose.
• Fits naturally as a serum within a Korean beauty routine.
• Helps customers choose the product by texture, finish and routine role.
• Includes full ingredients from the product information where available.
• Pairs well with compatible SU-M37 skincare, makeup or beauty steps.

sum37° is a premium Korean skincare brand known for naturally fermented ingredients and elegant skin rituals. Its products focus on moisture, vitality, radiance and refined daily care.

• Targeted serum step
• Daily skincare routines
• Layering before moisturizer
• eye styling routine
• grape tone routine

Apply after toner and gently pat until absorbed. Follow with moisturizer or cream.

Purified Water, Dimethicone, Glycerin, Propanediol, Dipropylene Glycol, Glycereth-26, Trehalose, Bis-PEG-18 Methyl Ether Dimethyl Silane, 1,2-Hexanediol, Polysorbate 60, Caprylic/Capric Triglyceride, C13-15 Alkane, Panthenol, PEG/PPG/Polybutylene Glycol-8/5/3 Glycerin, Polysilicone-11, Niacinamide, Pentaerythrityl Tetraethylhexanoate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Carnitine, Tromethamine, Isohexadecane, Hydrogenated Lecithin, Vinegar, Ceramide NP, Mica, Sucrose Stearate, Butylene Glycol, Carbomer, Polysorbate 80, Succinoglycan, Titanium Dioxide(CI 77891), Cetyl Alcohol, Adenosine, Sodium Polyacrylate, Butyrospermum Parkii (Shea) Butter, Trisodium EDTA, Behenyl Alcohol, Sorbitan Oleate, Stearic Acid, Stearyl Alcohol, Palmitic Acid, Cholesterol, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Squalane, PEG-20 Phytosterol, Paeonia Lactiflora Root Extract, Dextrin, Theobroma Cacao (Cocoa) Seed Extract, Arachidyl Alcohol, Phytosterol, Beta-Glucan, Sodium Hyaluronate, Yeast Extract, Iron Oxide Red, Glyceryl Stearate, Linoleic Acid, Arachidyl Glucoside, Caprylyl Glycol, Glycosphingolipids, Wine Exract, Xanthan Gum, Lactobacillus/Pear Juice Ferment Filtrate, Saccharomyces/Barley Seed Ferment Filtrate, Glucose, Lactobacillus/Panax Ginseng Root Ferment Filtrate, Lactobacillus/Rye Flour Ferment, Lactobacillus/Soybean Ferment Extract, Lactobacillus/Wasabia Japonica Root Ferment Extract, Lactobacillus/Water Hyacinth Ferment, Monascus/Rice Ferment, Saccharomyces/Grape Ferment Extract, Saccharomyces/Potato Extract Ferment Filtrate, Saccharomyces/Xylinum/Black Tea Ferment, Acer Palmatum Leaf Extract, Acorus Calamus Root Extract, Actinidia Polygama Fruit Extract, Akebia Quinata Extract, Allium Cepa (Onion) Bulb Extract, Allium Sativum (Garlic) Bulb Extract, Anemarrhena Asphodeloides Root Extract, Artemisia Princeps Leaf Extract, Beta Vulgaris (Beet) Root Extract, Citrus Junos Fruit Extract, Brassica Rapa (Turnip) Leaf Extract, Camellia Japonica Leaf Extract, Carica Papaya (Papaya) Fruit Extract, Carthamus Tinctorius (Safflower) Flower Extract, Cassia Obtusifolia Seed Extract, Centella Asiatica Extract, Chaenomeles Sinensis Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cichorium Intybus (Chicory) Root Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Citrus Junos Fruit Extract, Citrus Unshiu Peel Extract, Codonopsis Lanceolata Root Extract, Crataegus Cuneata Fruit Extract, Cucumis Sativus (Cucumber) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Diospyros Kaki Fruit Extract, Equisetum Arvense Extract, Eriobotrya Japonica Leaf Extract, Ficus Carica (Fig) Fruit Extract, Geranium Robertianum Extract, Ginkgo Biloba Nut Extract, Glechoma Hederacea Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Grifola Frondosa Fruiting Body Extract, Helianthus Annuus (Sunflower) Seed Extract, Hemerocallis Fulva Flower Extract, Houttuynia Cordata Extract, Ipomoea Batatas Root Extract, Lentinus Edodes Extract, Lippia Citriodora Leaf Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Lycium Chinense Fruit Extract, Melissa Officinalis Extract, Mentha Piperita (Peppermint) Flower/Leaf/Stem Extract, Morus Bombycis Leaf Extract, Musa Sapientum (Banana) Fruit Extract, Nelumbo Nucifera Root Extract, Ocimum Basilicum (Basil) Leaf Extract, Panicum Miliaceum (Millet) Seed Extract, Perilla Frutescens Leaf Extract, Phaseolus Angularis Seed Extract, Plantago Major Seed Extract, Platycodon Grandiflorus Root Extract, Portulaca Oleracea Extract, Prunus Armeniaca (Apricot) Kernel Extract, Prunus Persica (Peach) Fruit Extract, Prunus Salicina Fruit Extract, Malus Domestica Fruit Extract, Raphanus Sativus (Radish) Root Extract, Rehmannia Chinensis Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rubus Idaeus (Raspberry) Fruit Extract, Salvia Officinalis (Sage) Leaf Extract, Sasa Veitchii Leaf Extract, Schizonepeta Tenuifolia Extract, Sesamum Indicum (Sesame) Seed Extract, Spinacia Oleracea (Spinach) Leaf Extract, Taraxacum Officinale (Dandelion) Leaf Extract, Thymus Vulgaris (Thyme) Leaf Extract, Trichosanthes Kirilowii Root Extract, Undaria Pinnatifida Extract, Zingiber Officinale (Ginger) Root Extract, Juniperus Virginiana Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Styrax Benzoin Gum, Salvia Sclarea (Clary) Oil, Illicium Verum (Anise) Fruit/Seed Oil, Pelargonium Graveolens Flower Oil, Cananga Odorata Flower Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Litsea Cubeba Fruit Oil, Ricinus Communis (Castor) Oil, Rosa (Damascena (Rose) Flower Oil, Citrus Aurantifolia (Lime) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Limonene, Citral, Citronellol, Linalool, Geraniol

Ingredient information may vary by batch. Please check the product packaging before use, especially if you have known sensitivities.