I'm Meme I'M MULTI STICK 7g - Rose

Product and option details

• Brand: I'm Meme
• Product type: Blush / Contour
• Option: Rose
• Size / pack stated: 7g

Placement and blending

This I'm Meme cheek colour lets you place colour or reflection where it complements the rest of your makeup. Start with a small amount on the intended area and blend the boundaries before building intensity. Check the result in natural light so the placement reads clearly without a hard edge.

How to use

Apply the stick directly on cheeks, cheekbones or jawline before proceeding to blend with fingers or makeup sponge for a customizable finish.

Choose a clean tool suited to the product's powder, cream or liquid texture. Use light pressure over an existing base so coverage underneath stays in place. Build one area at a time and compare both sides before adding more colour.

Formula and finish

• Dimethicone: A silicone that adds slip and helps the product spread into a smooth, even-feeling layer.
• Silica: A texture-modifying powder used to influence slip, absorption and the feel of the finished cosmetic.
• Mica: A mineral powder used in makeup to contribute slip and, depending on the pigment treatment, visible reflection.
• Iron oxides: Colour pigments that contribute to the selected shade. Their inclusion does not determine the shade match on its own.
• Polyglyceryl-2 triisostearate: An emulsifying and texture-supporting ingredient used in oil-rich cosmetic formulas to help their components work together.

Frequently asked questions

How can I avoid a strong edge?

Blend the boundary of this cheek colour with a clean tool before adding more product. Keeping less colour at the outside edge makes the finish easier to soften.

Should I apply it before or after my base?

Use this cheek colour in the order suited to its texture. Cream and liquid products generally blend most easily before a heavy powder layer; powder formats need a dry, evenly prepared surface.

Which option does this listing identify?

The listed option is Rose. Match the complete option name when comparing I'm Meme products. A similar product name or neighbouring shade number does not establish the same colour, format or pack.

Which ingredients help identify the formula?

The ingredient declaration includes Dimethicone, Silica and Mica. These are selected formula ingredients, not a separate treatment or a statement of concentration. Read the complete list below when checking the product against ingredients you already use.

Full ingredients (INCI)

OCTYLDODECANOL, C12-15 ALKYL ETHYLHEXANOATE, DIMETHICONE, MICA(CI 77019), TITANIUM DIOXIDE(CI 77891), DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, POLYETHYLENE, CERESIN, SILICA, PENTAERYTHRITYL TETRAISOSTEARATE, POLYGLYCERYL-2 TRIISOSTEARATE, IRON OXIDES(CI 77491), EUPHORBIA CERIFERA (CANDELILLA) WAX, 1,2-HEXANEDIOL, DISTEARDIMONIUM HECTORITE, FRAGRANCE, PROPYLENE CARBONATE, CAPRYLYL GLYCOL, ETHYLHEXYLGLYCERIN, TIN OXIDE, HEXYL CINNAMAL, BUTYLPHENYL METHYLPROPIONAL, LINALOOL, ALPHA-ISOMETHYL IONONE, LIMONENE, COUMARIN

Ingredients can vary by shade, market or reformulation. Check the declaration on the product you receive.