ETUDE Double Lasting Foundation 30g - 23N Beige

Product and option details

• Brand: ETUDE
• Product type: Foundation
• Option: Neutral Beige
• Size / pack stated: 30g

Getting the base right

This ETUDE foundation works best when the shade is considered alongside your preferred finish. Compare it at the jaw and blend towards the neck in natural light. Skin preparation also affects how coverage sits: give moisturiser and sunscreen time to settle before applying your base.

How to use

Shake it up and down before use. After applying adequate amount of the product it gently.

Apply a small amount with a suitable brush, sponge or fingertips and blend outward. Add coverage locally around marks or uneven-looking areas. Keeping the first layer thin leaves more control over the final result and helps avoid a heavy edge around the hairline.

Formula and finish

• Panthenol: A moisture-supporting ingredient that helps keep the skin feeling soft and comfortable during cosmetic care.
• Madecassoside: A centella-associated conditioning ingredient, included alongside the rest of the formula rather than as a separate treatment.
• Dimethicone: A silicone that adds slip and helps the product spread into a smooth, even-feeling layer.
• Butylene glycol: A solvent and humectant that helps distribute ingredients through the formula and contributes to moisture retention.
• Mica: A mineral powder used in makeup to contribute slip and, depending on the pigment treatment, visible reflection.
• Iron oxides: Colour pigments that contribute to the selected shade. Their inclusion does not determine the shade match on its own.

Frequently asked questions

Should I apply one thick layer or build coverage?

Build this foundation in thin layers. Let the first application settle and add a small amount only where needed; the rest of the face can retain a lighter finish.

How do I check the shade?

Compare the selected ETUDE shade against the jawline in daylight. Check the complete shade name and code, since numbers used by other foundation ranges are not a reliable colour match.

Which option does this listing identify?

The listed option is Neutral Beige. Match the complete option name when comparing ETUDE products. A similar product name or neighbouring shade number does not establish the same colour, format or pack.

Which ingredients help identify the formula?

The ingredient declaration includes Panthenol, Madecassoside and Dimethicone. These are selected formula ingredients, not a separate treatment or a statement of concentration. Read the complete list below when checking the product against ingredients you already use.

Full ingredients (INCI)

WATER / AQUA / EAU, CYCLOPENTASILOXANE, TITANIUM DIOXIDE (CI 77891), TRIMETHYLSILOXYSILICATE, METHYL TRIMETHICONE, TITANIUM DIOXIDE (NANO), DIMETHICONE, CAPRYLYL METHICONE, BUTYLENE GLYCOL, PEG/PPG-18/18 DIMETHICONE, IRON OXIDES (CI 77492), CYCLOHEXASILOXANE, TRISILOXANE, SODIUM CHLORIDE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, DISTEARDIMONIUM HECTORITE, MICA, POLYMETHYLSILSESQUIOXANE, PEG-10 DIMETHICONE, ALUMINA, IRON OXIDES (CI 77491), ALUMINUM HYDROXIDE, 1,2-HEXANEDIOL, PENTYLENE GLYCOL, TRIETHOXYCAPRYLYLSILANE, FRAGRANCE / PARFUM, CAPRYLYL GLYCOL, IRON OXIDES (CI 77499), SODIUM METAPHOSPHATE, GLYCERYL CAPRYLATE, SIMETHICONE, XANTHAN GUM, METHICONE, MADECASSOSIDE, DIMETHICONE CROSSPOLYMER, PANTHENOL, BISMUTH OXYCHLORIDE (CI 77163), CHAMOMILLA RECUTITA (MATRICARIA) FLOWER WATER, ETHYLHEXYLGLYCERIN

Ingredients can vary by shade, market or reformulation. Check the declaration on the product you receive.