Mary&May
Rice
Niacin
10%
Triple
Vitamin
Serum
80ml
About this Product
Mary&May Rice Niacin 10% Triple Vitamin Serum puts its niacinamide concentration in the name rather than leaving it vague, pairing 10 percent niacinamide with 3-O-ethyl ascorbic acid and rice extract for a brightening formula built on named percentages. Panthenol and glutathione support comfort and add a further antioxidant layer, while alpha-bisabolol calms any reactivity the concentrated actives might otherwise cause.
Why You'll Love It
- A clearly stated 10 percent niacinamide concentration rather than a vague brightening claim.
- 3-O-ethyl ascorbic acid and rice extract add further brightening angles alongside the niacinamide.
- Alpha-bisabolol and panthenol keep the concentrated formula calm rather than reactive feeling.
- Glutathione adds a further antioxidant layer that supports the overall brightening approach.
- Silicone assisted texture glides smoothly without the pilling some high percentage niacinamide serums cause.
Key Ingredients
- Niacinamide 10%: the named, clearly stated concentration at the centre of this serum's brightening approach.
- 3-O-Ethyl Ascorbic Acid: a stable vitamin C derivative that works alongside niacinamide for a fuller brightening effect.
- Rice Extract: a long standing Korean beauty ingredient associated with brightness and smoothness.
Full Ingredients (INCI)
Purified Water, Niacinamide, Butylene Glycol, Panthenol, Glycerin, Caprylic/Capric Triglyceride, Vinyl Dimethicone, Rice Extract, 3-O-Ethyl Ascorbic Acid, Cetearyl Olivate, 1,2-Hexanediol, Alpha-Bisabolol, Hydroxyacetophenone, Sorbitan Olivate, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyisobutene, Polyglyceryl-10 Laurate, Tocopherol, Ammonium Acryloyldimethyl Taurate/VP Copolymer, Glyceryl Acrylate/Acrylic Acid Copolymer, Caprylyl/Capryl Glucoside, Sorbitan Oleate, Hydrogenated Lecithin, Glutathione, Disodium EDTA, Citric Acid, Sodium Citrate.
How to Use
After toner, apply an appropriate amount to the face and pat gently until absorbed, then follow with moisturiser. Use morning or evening, and pair with daily sunscreen when used as part of your morning routine, since brightening actives are best supported by consistent sun protection.
Suitable For
Skin looking for a clearly dosed, high percentage niacinamide serum to address dullness or uneven tone, including skin that has found lower percentage niacinamide products insufficient.
About Brand
Mary&May is a Korean skincare brand founded in Seoul, known for stating active ingredient percentages directly in product names rather than leaving concentrations vague. See more from the brand in our Mary&May collection.
FAQ
Q: Is 10 percent niacinamide too strong for sensitive skin?
Ans: Alpha-bisabolol and panthenol are included specifically to keep the formula calm, though sensitive skin should still patch test and consider starting with less frequent use.
Q: What does 3-O-ethyl ascorbic acid add alongside niacinamide?
Ans: It is a stable vitamin C derivative that works alongside niacinamide and rice extract for a fuller brightening approach.
Q: Do I need sunscreen when using this serum?
Ans: Yes, daily sunscreen is recommended whenever a brightening active is part of your morning routine.
Q: Will this serum pill under moisturiser?
Ans: The silicone assisted texture is designed for a smooth glide, reducing the pilling that some high percentage niacinamide serums can cause.
Q: How often should I use this serum?
Ans: It is designed for use morning or evening as part of a regular routine, applied after toner and before moisturiser.
Shipping & Delivery Information
At Enrapture Cosmetics, we carefully process, pack and dispatch every order to ensure your skincare and beauty products arrive safely. Below you’ll find information about shipping fees, processing, UK & international delivery, tracking, customs, and returns.
Shipping Fees
Order Processing
UK Delivery Options
- Standard: £3.75, 1–3 business days
- Express: £5.99, next-business-day delivery
- Free UK shipping on orders above £49
UK orders may be delivered by Evri or Royal Mail.
International Shipping
- FedEx: 3–5 business days
- UPS: 7–10 business days
- Customers are responsible for customs duties, import taxes, or additional charges.
Returns & Damaged Items
- Contact us before returning any items: info@enrapturecosmetics.co.uk
- Items must be unused, unopened, and in original packaging.
- For damaged or incorrect items, include photos and your order number when contacting support.
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