{"product_id":"it-s-skin-power-10-formula-ve-effector-30ml","title":"It's Skin Power 10 Formula Ve Effector 30ml","description":"\u003cp\u003eIt's Skin Power 10 Formula VE Effector gives the serum step a compact 30ml format. Choose this named VE edition when building your Power 10 routine, and apply a small amount before moisturiser. Keep the application light enough to layer comfortably with the rest of your skincare. The formula also includes panthenol, Squalane.\u003c\/p\u003e\n\u003csection\u003e\u003ch2\u003eIngredients and their roles\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePanthenol: A moisture-supporting ingredient that helps keep the skin feeling soft and comfortable during cosmetic care.\u003c\/li\u003e\n\u003cli\u003eSqualane: An emollient that helps soften the feel of skin and improves the slip of the moisture layer.\u003c\/li\u003e\n\u003cli\u003eAllantoin: A skin-conditioning ingredient used to support a softer, more comfortable skin feel.\u003c\/li\u003e\n\u003cli\u003eGlycerin: A humectant that binds moisture, helping the formula maintain a hydrated feel without adding an oil layer.\u003c\/li\u003e\n\u003cli\u003eVitamin E: An antioxidant and conditioning ingredient used within the formula; its presence does not establish a clinical treatment effect.\u003c\/li\u003e\n\u003cli\u003eAdenosine: A skin-conditioning ingredient used in formulas focused on a smoother-looking cosmetic finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection\u003e\u003ch2\u003eWhere this treatment fits\u003c\/h2\u003e\n\u003cp\u003eChoose this It's Skin serum for a focused step between cleansing and your finishing moisturiser. Its place in the routine depends on the formula: a hydrating treatment can support a simple daily routine, while a retinoid or exfoliating treatment needs its own introduction schedule. Consider the ingredients you already use before adding another concentrated product.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eTake an appropriate amount (2-3 drops) and gently spread evenly on the face and neck as if tapping to absorb\u003c\/p\u003e\n\u003cp\u003eDistribute a small amount evenly rather than repeatedly rubbing one area. Let the treatment settle before applying cream. If several layers feel heavy or roll under makeup, reduce the number of products in that routine instead of increasing the amount of serum.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection\u003e\u003ch2\u003eProduct and option details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrand: It's Skin\u003c\/li\u003e\n\u003cli\u003eProduct type: Serum\u003c\/li\u003e\n\u003cli\u003eOption: 30ml\u003c\/li\u003e\n\u003cli\u003eSize \/ pack stated: 30ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/section\u003e\n\u003csection data-role=\"faq\"\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eDoes this replace a moisturiser?\u003c\/h3\u003e\n\u003cp\u003eUse this serum as the treatment layer. A moisturiser can follow to give dry-feeling areas a more comfortable finish; adjust its texture to how your skin feels after the serum.\u003c\/p\u003e\n\u003ch3\u003eCan I combine it with other treatments?\u003c\/h3\u003e\n\u003cp\u003eCompare the complete formulas first. Introducing this serum on its own makes it easier to judge comfort. Where retinoids or exfoliating acids are involved, follow the specific product instructions before combining treatment steps.\u003c\/p\u003e\n\u003ch3\u003eWhat size is this version?\u003c\/h3\u003e\n\u003cp\u003eThis listing identifies the 30ml version. Compare the full product name and pack quantity when choosing between sizes, since another listing in the same It's Skin range may have different contents.\u003c\/p\u003e\n\u003ch3\u003eWhich ingredients help identify the formula?\u003c\/h3\u003e\n\u003cp\u003eThe ingredient declaration includes Panthenol, Squalane and Allantoin. These are selected formula ingredients, not a separate treatment or a statement of concentration. Read the complete list below when checking the product against ingredients you already use.\u003c\/p\u003e\u003c\/section\u003e\n\u003csection data-role=\"inci\"\u003e\u003ch2\u003eFull ingredients (INCI)\u003c\/h2\u003e\n\u003cp\u003eCoconut palm fruit extract, methylgluses-20, caprylic\/capric triglyceride, glycerin, glyceryl stearate, glyceryl oleate citrate, glycereth-26, purified water, dipropylene glycol, tocopheryl Acetate, Allantoin, Panthenol, Adenosine, Dipotassium Glycyrrhizate, Cacao Seed Butter, Potassium Cetyl Phosphate, Butylene Glycol, Hydrogenated Palm Glycerase, Hydroxyacetophenone, Glycolipid, Caprylyl Glycol, C12-13 Phares-9, Acrylates\/C10-30 Alkyl Acrylates Crosspolymer, Tromethamine, Disodium EDTA, Squalane\u003c\/p\u003e\n\u003cp\u003eIngredients can vary by shade, market or reformulation. Check the declaration on the product you receive.\u003c\/p\u003e\u003c\/section\u003e","brand":"It's Skin","offers":[{"title":"30ml","offer_id":55719844446547,"sku":"585811_6AHQCE","price":11.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0812\/2214\/0243\/files\/04-its-skin-power-10-ve-effector-nutri-knight_0405197c-26d6-4b18-b6b4-f0f5c1e19965.webp?v=1793663470","url":"https:\/\/enrapturecosmetics.co.uk\/products\/it-s-skin-power-10-formula-ve-effector-30ml","provider":"Enrapturecosmetics","version":"1.0","type":"link"}